My Twitter Engagement Formula


I have not been shy about sharing my passion and love for Twitter. It is the most influential tool in my personal learning network.

Here’s why I love Twitter:

  • Twitter allows me to share and glean resources I can use in the classroom
  • I meet and connect with other educators from around the world whom I would otherwise never be able to meet
  • I’ve become aware of and involved in conversations "beyond my field"
  • It gives me 24/7 access to the most creative, influential, and innovative minds the world has to offer, allowing me a virtual whiteboard and brainstorm group
  • And yes, it makes my personal brand "findable"

As a critical reader and writer, Twitter or otherwise, you must be purposeful in how you engage. You get what you put in, and I am not talking about the number of "Tweets"-I am talking about engagement in the conversations.

My Twitter Engagement Formula is my guideline for entering the Twittersphere with purpose and intention. It’s what I call my 70-20-10.

Share Resources (70) – Successful learning in the 21st Century is not what you know, but what you can share, so 70 % of my Twittertime is spent sharing others voices, opinions, and tools.

Collaborations (20) – 20% of my Tweets are directly responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships have been forged.

Chit-Chat (10) 10% of my Twittertalk is "chit-chat-how’s-your-hat" stuff. It is in these "trivial" details shared about working out, favorite movies, politics, and life in general that I connect with others as a human being. These simple chit chats are what have allowed me to know that I am never alone, and there is support whenever, wherever, and however I need it!

Your Twitter Engagement Formula will, of course, be different, but I encourage you to create one. Engage with purpose and intention, and Twitter success will follow!

By following this formula, I’m honored to land on the Top 100 list of eLearning Professionals on Twitter. If you’re just starting to follow people on Twitter — start with this list.

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  • mrsdurff

    Excellent thoughts! I don’t allow followers or follow people who are in it commercially (identify them by followers vs followed), those who are not educators (look at who they are=homepage), or those who are not contributing to the conversartion (lots of followed but no @replies). In addition, those who use any language that I would not want displayed on the big screen during a presentation or dropped like a hot rock and those who are generally unkind and/or self-absorbed are out. Of course this all depends on me getting to it – I don’t always have time….. but I love tapping into the wisdom of the Twitterverse!

  • Elaine Talbert

    I love your emails, posts, tweets, whatever, Angela. Your literacy teaching skills and ideas are top-notch.
    Your rules of engagement are also spot-on! Thanks for all your energy and inspiration.

  • AngelaMaiers

    Mrs Durff! You are the kind of critical reader I want my students to be. I think having a plan to engage-formula if you will, is important to talk about as we introduce any Web opportunity. It is not the tool-it is the way you engage using the tool. The Twitterverse is an amazing place to be when you are a critical reader, I agree!

  • AngelaMaiers

    Elaine-I love you! Thank you so much for such kind and encouraging comments. I feel the exact same about you! I learn so much by surrounding my self with those smarter than me! There really is so much brilliance out in the world. Thank you for sharing yours with me!

  • paul merrill

    Great post!

    I love the 70-20-10 rule.

  • Michael E. Rubin


    Thanks for sharing this. I posted it earlier today on the Blog Council blog at I can easily see your Formula adapted for use at the corporate level, not just individual.


    312-932-9000 / / twitter: merubin
    I am a Blog Council employee and this is my personal opinion.

  • AngelaMaiers

    Michael-you are very welcome. This is why I love social media-it knocks down the walls of disciplines and brings the best of all worlds together. Thanks for sharing your take on the Twitter Engagement Formula with your folks. I look forward to taking all the good things from your site and seeing how we can improve education with it!

  • Jonathan Kash

    I ran into this post last week — I think the engagement forumla is useful, but do you actively track your tweets according to the 70-20-10 percentages? Have you experimented with any major changes to the formula to see what the impact would be on engagement (number of followers, level of interaction)?

  • AngelaMaiers

    Great questions Jonathan. This is not exact, but I try to monitor my output in this breakdown daily. It just takes a quick look through my recent archives.Some days-especially weekends are heavier in the chit chat category, but overall this works well for me. My followers increased rapidly and continue to grow, but a more important ROI to me is the connections I have made from “being a resource”.

    I want to remphasize that this is how I engage with Twitter-each user has to think carefully about their goals and find a way to interact in the community that is both efficient and beneficial. My point in sharing the engagement formula is to help us “Think before we Tweet”.

  • spbivona

    Hi Angela – You ALWAYS put such GREAT stuff up on TWITTER, thank you! I am an art teacher and I am determined to get more on twitter, I included a link to this post in a discussion I just started on Art Ed 2.0. Here is the link:
    You may have to be a member, I am not sure. Keep up the great work and thanks again!
    Susan Bivona (spbivona)

  • AngelaMaiers

    Susan-you are very kind. I am so proud of you for engaging in Twitter. Use this as a guideline and customize a plan of engagement for yourself. Twitter is an amazing and giving community. Spend some time following/listening and engage slowly. It is easy to get overwhelmed, but you will catch on quickly! thanks for the link to your Ning-another great way to connect to like minded colleagues. I will make sure to follow your tweets!

  • Rodd Lucier

    I recently posted “Top Ten Types of Tweets” and can see where these would fit in your personalized “Twitter Engagement Formula”.

    The Twitter engine is great for building relationships but having an understanding that you should share different types of tweets, may not come natural to new users.

    One more note: Yesterday I had a conversation with an assistant professor from Georgia Southern University who has been using Twitter with her students. You may be interested in our conversation:

  • AngelaMaiers

    Rodd-thank you for sharing these links. I agree that engagement is not as simple as just jumping face first into social media-Twitter or any tool. Having these conversations is so important, so engagement can be personal and customized. Thank you again for the links and for spreading the conversation!

  • Michael J. Pratt

    Wow – I really didn’t need to write a blog post about my Twitter process….it was already thoroughly covered here!

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